Penny: Christmas for Everyone

OVERVIEW

It is only too easy to understand these days how discouraging reality can be, especially when it clips the wings of your fantasy. This year’s Christmas campaign from Penny Market shows us how important it is to fight back, even in bleak times, and to keep on dreaming of a better world. As our hero in the story is repeatedly asked to “Imagine if everyone did that?!,” we transcend reality and are inspired to consider the impact of our actions on those around us.

Huhaa’s Contribution

«Growing within the Huhaa team with more talented collaborators, we took on this project by creating the rigs for most of the characters we see on screen. A great opportunity and an emotional announcement at the same time.»