Presenting our latest character design: a pink CGI puppet to embody insurance company InShared. The client wanted a distinctive brand asset that could be used anywhere, from TV commercials to website. Their new face had to be fast, fun, and sympathetic, representing their best qualities and giving coherence to all their communication. The pink character was designed and developed by Glassworks in collaboration with agency Fitzroy. His energy and straightforwardness are expressed through his appearance, his movements, and his voice. We also paid extra attention to the character’s felt material and developed a grooming system to simulate his hair in the animation. CLIENT InShared AGENCY Fitzroy PRODUCTION CO. - MAIN FILM / TVC CZAR DIRECTOR Jonathan Elbers PRODUCTION CO. - CHARACTER DEVELOPMENT & INTRO FILM Glassworks Creative Studio DIRECTORS Darren Macpherson, Callum Austin MAIN CHARACTER DESIGN Hugo Rodríguez Rodríguez, Callum Austin POST PRODUCTION / VFX Glassworks