Carlsberg – Chamber of Secrets (2022)

PROJECT INFORMATION

CLIENT:

Uncle Grey

GLASSWORKS VFX

YEAR:
2022
CATEGORY:

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OVERVIEW

Mads Mikkelsen opens the Chamber of Secrets in this new campaign for Carlsberg. From a secret lab to a post-apocalyptic barley field, our Barcelona team helped build and integrate the various scenes and environments presented by director Miguel Campaña in this fast-paced commercial.

Particularly fun was developing the subtle details that give the campaign its strong identity: the friendly farmer robots, the statue of Mikkelsen digitally carved by our 3D team, or the Chamber itself, reminiscent of the old Carlsberg brewery with its magnificent elephant sculptures.

Shot in three locations in Barcelona (the MNAC museum, the impressive Rondel cellars and the Hotel Casa Bonay), the on-set supervision and the VFX integration were a key part of the process. Special mention to the brilliant work done by DOP Oscar Faura and Art Director Anna Colomer, with whom it was a pleasure to work.